Elevating Jenkins Roofing: A Total Digital Refresh

At Vasseur Creative Services, we thrive on helping businesses put their best foot forward online. When Jenkins Roofing, a family-owned business serving Arlington since 1968, approached us for a full digital refresh, we knew this project would be something special.

The Challenge: A Website That Didn’t Reflect Their Excellence

Jenkins Roofing has built a stellar reputation over three generations, providing top-quality roofing solutions with integrity and craftsmanship. However, their website wasn’t doing them justice—it was dated, lacked visual appeal, and didn’t effectively communicate their expertise to potential clients.

That’s where VCS came in.

The Process: How We Built a Better Online Presence

Redesigning a website is more than just giving it a fresh look—it’s about creating a strategic, user-friendly experience that resonates with the brand’s audience. Here’s how we did it:

Step 1: Client Collaboration

We began by meeting with the Jenkins Roofing team to understand their vision, goals, and pain points with their existing site. We discussed:

What they liked and disliked about their current website
What features were most important to them
How they wanted to showcase their expertise and company history

Step 2: Wireframing the New Design

Next, we built wireframes—essentially blueprints of the new website. This allowed us to map out:

Improved navigation for better user experience
Enhanced service pages to clearly highlight their expertise
A compelling homepage that tells their story at a glance

Step 3: Building and Refining the Pages

With the wireframes in place, we moved on to designing and developing the new website. We focused on:

A sleek, professional aesthetic that reflects their legacy
Mobile optimization for seamless viewing on all devices

The result? A modern, dynamic website that not only looks great but also makes it easier for clients to connect with Jenkins Roofing.

Beyond the Website: A Complete Brand Refresh

In addition to the website, we helped Jenkins Roofing enhance their digital presence with:

✅ Professional Team Headshots – Their team is the heart of the company, so we captured polished, professional images to reflect their expertise and approachability.

✅ A Corporate About Us Video – Nothing tells a company’s story better than video. We produced a high-quality About Us video showcasing their legacy, values, and commitment to quality. (Watch it below!)

✅ Short Social Media Videos – We also created a series of engaging social clips to connect with their audience and drive brand awareness. (See examples below!)

Before & After: A Game-Changer for Their Brand

Here’s a look at their website transformation – from an outdated design to a modern, mobile-friendly site that truly reflects their brand, this refresh ensures that Jenkins Roofing stands out in a competitive market.

Ready for a Brand Refresh?

If your business’s website, branding, or video content isn’t doing your expertise justice, let’s change that. Whether it’s a website redesign, professional headshots, or custom video content, we’d love to help elevate your brand.

📩 Let’s chat! Fill out the form below to get started.

      
   Vasseur Creative Services
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   Terry Koehler 
 
 
 
 Trustindex verifies that the original source of the review is Google. I can't say enough good things about Hallie and her work.  If you want top notch video, stills or anything creative, do not pass "GO".  Go straight to Hallie Vasseur!!!!
  
 
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   Courtney Woodruff 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have had a fantastic experience with Vasseur Creative Services. Hallie provided executive headshots and event photography, and the results were professional, polished, and exactly what we were hoping for. Wonderful to work with, cares for each client with dedicated attention and service, great eye for detail, and we couldn't be happier with the final images. Thank you, Hallie!
  
 
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   Gary Novack 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellence in technical expertise and service!
  
 
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   Harden Goldenberg 
 
 
 
 Trustindex verifies that the original source of the review is Google. I highly recommend Hallie. I hired her to overhaul my outdated website and had a fantastic experience. She was knowledgeable, professional, and highly responsive throughout the process. Hallie also trained me on how to manage and edit my website and remains available for future support when needed. It was a pleasure working with her, and I’m very proud of my new website.
  
 
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   gaybrielle dixon 
 
 
 
 Trustindex verifies that the original source of the review is Google. Amazing service! So professional, timely and skilled! My website turned out amazing!
  
 
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   Cassidy Trahey 
 
 
 
 Trustindex verifies that the original source of the review is Google. Hallie V. was an asset to our company, helping us design our website. Thank you for your help!
  
 
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   Jones Roberson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Hallie is professional, creative, and an all around great person to do business with. The services are excellent and she’s a one stop shop to make any project pop! Recommend 100%!
  
 
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   Todd Jenkins 
 
 
 
 Trustindex verifies that the original source of the review is Google. Hallie is AMAZING!  She is the easiest person to work with and built us an amazing website.  Her attention to detail and photography skills are unmatched.  Thank you Hallie!
  
 
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   Rebekah Carlile 
 
 
 
 Trustindex verifies that the original source of the review is Google. Hallie is a fantastic photographer and wonderful to work with. She is thoughtful and creative and we would hire her again in a heartbeat.
  
 
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   Stately Atelier 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thank you Hallie for the amazing product photography you did for us!! We could not be more pleased with the end product. This is going to greatly help us create our product pages on our website as well as digital content. Thank you!!!