At Vasseur Creative Services, we thrive on helping businesses put their best foot forward online. When Jenkins Roofing, a family-owned business serving Arlington since 1968, approached us for a full digital refresh, we knew this project would be something special.
The Challenge: A Website That Didn’t Reflect Their Excellence
Jenkins Roofing has built a stellar reputation over three generations, providing top-quality roofing solutions with integrity and craftsmanship. However, their website wasn’t doing them justice—it was dated, lacked visual appeal, and didn’t effectively communicate their expertise to potential clients.
That’s where VCS came in.
The Process: How We Built a Better Online Presence
Redesigning a website is more than just giving it a fresh look—it’s about creating a strategic, user-friendly experience that resonates with the brand’s audience. Here’s how we did it:
Step 1: Client Collaboration
We began by meeting with the Jenkins Roofing team to understand their vision, goals, and pain points with their existing site. We discussed:
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What they liked and disliked about their current website
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What features were most important to them
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How they wanted to showcase their expertise and company history
Step 2: Wireframing the New Design
Next, we built wireframes—essentially blueprints of the new website. This allowed us to map out:
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Improved navigation for better user experience
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Enhanced service pages to clearly highlight their expertise
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A compelling homepage that tells their story at a glance
Step 3: Building and Refining the Pages
With the wireframes in place, we moved on to designing and developing the new website. We focused on:
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A sleek, professional aesthetic that reflects their legacy
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Mobile optimization for seamless viewing on all devices
The result? A modern, dynamic website that not only looks great but also makes it easier for clients to connect with Jenkins Roofing.
Beyond the Website: A Complete Brand Refresh
In addition to the website, we helped Jenkins Roofing enhance their digital presence with:
✅ Professional Team Headshots – Their team is the heart of the company, so we captured polished, professional images to reflect their expertise and approachability.
✅ A Corporate About Us Video – Nothing tells a company’s story better than video. We produced a high-quality About Us video showcasing their legacy, values, and commitment to quality. (Watch it below!)
✅ Short Social Media Videos – We also created a series of engaging social clips to connect with their audience and drive brand awareness. (See examples below!)
Before & After: A Game-Changer for Their Brand
Here’s a look at their website transformation – from an outdated design to a modern, mobile-friendly site that truly reflects their brand, this refresh ensures that Jenkins Roofing stands out in a competitive market.
Ready for a Brand Refresh?
If your business’s website, branding, or video content isn’t doing your expertise justice, let’s change that. Whether it’s a website redesign, professional headshots, or custom video content, we’d love to help elevate your brand.
📩 Let’s chat! Fill out the form below to get started.
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VCS is a creative design boutique, where imagination and craftsmanship intertwine to bring visionary concepts to life.
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